Following in the footsteps of February’s four-percent sales increase, Chrysler announced today that its U.S. volumes in March 2013 increased five percent year-over-year, totaling 171,606 units. Chrysler’s happy to boast about March being its 36th consecutive month of year-over-year sales gains, but more importantly, its first-quarter sales in 2013 are up eight percent compared to the same period in 2012.
What model lines saw the biggest swings in March?
Dodge Challenger: People are apparently still clamoring for Mopar muscle, as Challenger sales increased a whopping 42 percent year-to-year, totaling 6132 units. This is the fourth consecutive month where Challenger volumes grew by 20 percent or more, and the best monthly sales figure for the model since its re-introduction in 2008. Perhaps the $2000 cash incentive on 2013 Challengers offered in March helped spur this growth.
Jeep Compass: Jeep purists may loathe the thing, but it seems small crossover shoppers actually like the C-segment Compass. Sales grew 28 percent in March, amounting to 5111 units. Jeep says that volume was constrained by the switch over to the 2014 Compass, which boasts a number of small refinements and the adoption of a proper six-speed automatic transaxle.
Ram Pickups: Chrysler also says the launch of the updated 2013 Ram 1500 and 2013 Ram Heavy Duty models negatively impacted volumes in the first quarter, but it didn’t seem to affect Ram pickup sales in March. 33,831 units were sold last month, marking a 25 percent year-to-year increase, and an increase of 10,542 trucks over February 2013.